Consumers these days are changing rapidly in terms of their product / service demands & usage. It seems consumer intelligence as a term is taking a totally different notion altogether. It is turning more into an Intelligent Ingenious Hacker Consumer who understands how to use more & more of free products / services and shares this knowledge onto a bigger social / professional networking platforms. On one hand, MNC'S are in a die hard situation to launch the right product / service for their valued consumers……on the other hand, these consumers are trying die hard to crack these products / services for a free usage.
Take the latest example of windows 7, MS Office 2010………..great products, great price value. But these are available and being used free of cost in most of the parts of the world. I especially dedicate this usage to sites like holyplanets, deviantart, torrents and similar portals for providing a shared consumer case of HACKER CONSUMERS.
Trying to install any paid software version, just type install software name and crack on youtube and you will have n number of video tutorials as to how to accomplish the task. These types of consumers are increasing day by day exponentially.
Now the bigger question arises, what do the companies do now? If they are exhausted with paid products / services………..there are two sets of variables here. One can be listed as an uncertainty which is increase or decrease of hacked services. The other can be easily termed as a certainty which is the demand for space. By space I mean the space to keep these products / services. Depending on the equation, the space can be a hard disk drive or a virtual cyber space which many of the sites like adrive are providing these days. Plotting these two, uncertainty and the certainty on a graph, the future scenarios may look like in the following picture:
|Scenario for Free Economy Companies|
Now the way things are going on the official future will be seeing a lot of people looking for hacked products / services and online space. The only thing they will be willing to pay for is the security of their data. Hence, security in an online environment and virtual space will be the top most priorities when it comes to paid services in the future.
This will also result in changing business and revenue models for majority of companies. More and more companies will be landing themselves in the services domain rather than product domains, since the services will be what the consumer will be willing to pay for.
It's a high risk situation and not the ideal scenario for companies. The ideal scenario is listed somewhere in quadrant 4 where the anti-hacking systems rule and consumers will be willing to pay for the products / services they subscribe to. Well, as humans and as loyal consumers we all may agree that this ain't gonna happen in any future.
It's a choice for the companies which future they chose practically and design their strategy for.